Why Fathers Shouldn’t Give a Crap About ‘The Huggies Ultimate Test’

If you are a ‘daddy blogger’ (or, a ‘parent blogger’ in general), you’ve most definitely seen the ads by Huggies that ‘put their diapers and wipes to the test’. If you haven’t seen the video, you can check it out on the Huggies Facebook page here. In short, Huggies decided to ‘put their diapers and wipes to the test’ by having mothers leave the kids with their fathers…

…. by themselves….

…. for five days straight…

At the end of the video, the mother basically rolls her eyes and said, ‘Good luck, babe!’

Seriously, honey?

Needless to say, there were a lot of folks out there that disagreed with the ad campaign, and other folks that said ‘we all need to find a f’ing sense of humor’….

Personally, I didn’t care too much…


1) Any mother that leaves their kid alone with their father for five days straight is asking for a shitload of work when they get back home. Yes, I 100% agree that mothers need a break, and most definitely more than they currently receive today. However, if Huggies wanted to play out the most probable scenario, they would have to record the moment that mom stepped back through the door from her week at the day spa….

Mom: Hi honey! I’m ho… OLY SHIT!! LOOK AT THIS PLACE!!

The scenario is COMPLETELY AND UTTERLY UNREALISTIC, which brings me to….

2) If mom is out on a five day siesta, and dad is home with the kid(s), WHO THE HELL IS ‘BRINGING HOME THE BACON’?! Think about it:

  • If both parents are working and it is implied that mom is the only one doing shit around the house, then WHY IN THE HELL WOULD YOU LEAVE THE KID FOR FIVE DAYS WITH DAD?!
  • If both parents are NOT working, then nobody gets a damn break; it’s LinkedIn, Monster.com, Job Fairs, networking, and making ends meet… NO SOUP BREAK FOR YOU!
  • If mom/dad is earning an income, and dad/mom is at home with the kids, then YOU ARE BOTH WORKING!! If there is a ‘parenting test’ for the income-earning parent then there should be a concurrent ‘career test’ for the ‘stay-at-home’ parent. At the very least, it would make for a humorous reality TV show… ;)

3) You don’t need FIVE DAYS to test diapers and wipes. That’s ridiculous. You only need ONE day, and a kid that either a) ate a jar of prunes in the morning, or b) has a virus named ‘noro’ or ‘rota’. ‘Testing’ a diaper on a kid with everything nice and regular isn’t really ‘testing’ a diaper. That would be like ‘testing’ a car on a flat, straight road. If you want the ‘real deal’, either feed the kid prunes, or go to Chuck E. Cheese’s late in the day before they sanitize the place and wait 72 hours…

… and for the final reason why I really didn’t care too much Huggies’ ad campaign….

4) Pampers kick the crap out of Huggies. Any astute father about to embark on a five day stint sans mom would save a bit of coin for that week and purchase a box of Pampers.

Happy Father’s Day! :)

  1. Okay, now I’m really getting scared. I have to go out of town for 2 weeks for work, and Daddy is on duty (no pun intended). If five days is way too long, two weeks means what? Pre-planned insanity?

    As far as the Huggies/Pampers debate: As a mom with girls who had a little bit of extra junk in the trunk, Huggies worked out so much better for me. We always had weirdness down below with Pampers (usually “gifts” from relatives, so we used them up first). So glad I don’t have to buy diapers anymore! Way too much money to fill with $h!# every day. Pull-ups, though, are the real rip off.

    • Chris said:

      Haha! :) Best of luck. I’m sure you will make sure everything is laid out before your work trip… ;)

      Diapers, are indeed, a matter of preference. There are folks that prefer different brands for different reasons, and some work for some, others for others. I cannot wait for the twins to be out of diapers… cha-ching! ;) Thanks for stopping back in!

  2. I love this! Ads that play on outdated stereotypes (though I’m not sure mom could ever go away for five days while dad took care of the kids) of a bumbling dad bother me so much! More dads need to speak out about the lame parent jokes that really aren’t funny.

    • Chris said:

      Thank you! :) I agree, and thanks for stickin’ up for us daddy-o’s ;)

  3. Cretin said:

    Real fathers use cloth diapers. OK, maybe I’m aging myself :) Nice post, never seen the ad, but agree with your sentiment…

    • Chris said:

      Really, Cretin? :) Although, I have seen a lot of parents with the reusable diapers nowadays – a bit different from ‘back in the day’, I presume ;) The crazy part is that there are also stories of kids being allergic to certain brands – crazy stuff!

  4. CJ said:

    HAHAHA! You are so right, a good diaper and wipe combo only needs one day to test, one meal, one illness. :-D

    • Chris said:

      Bingo! :) Seriously, five DAYS? Hell, if you timed it right, five seconds is all you really need… lol Thanks for stopping in!

  5. Yes for pampers! Huggies suck! :)

    • Chris said:

      Haha! :) Yes, I’m sure most folks would agree. I know that they cost a bit more, but we’ve found it to be worth it overall. Thanks for stopping by!

  6. What a daft idea to use sexism to sell to the ladies…. how insulting for stay-at-home dads! Counter-productive advertising, they’ve probably lost customers :-)

    • Chris said:

      No question about it. This seems to be a growing trend; companies that draw attention to themselves with controversial ads (or people that draw attention to themselves with controversial actions) and then following up with the ‘We’re sorry, we’re really nice…’ tactic. Huggies came out with a ‘pro dad’ ad shortly thereafter. I, personally, think it’s crappy advertising, but it does generate buzz, which, in turn, can bring in customers if done right. Not sure if it will on this occasion, though…

      Thanks for stopping back! :)

  7. I have nominated you for “One Lovely Blog Award”! Here’s the link: http://xxiamkristinxx.wordpress.com/2012/06/17/one-lovely-blog-award/
    Congrats! I nominated you because I’m intrigued by your blog!

    • Chris said:

      Thank u much! :)

      • you’re welcome!

  8. Yep, all sexism aside, doesn’t matter. Pampers are just better.

    • Chris said:

      Bingo! :) Thanks for stopping in ;)

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